If you are a self help junkie like me, then I am sure you have been exposed to many sales letters. Due to the influence of some well known Internet Marketing Gurus, it would seem that many respected speakers, authors, and service providers have drank they kool-aid and started using sales letters as landing pages to all of their products. It is my belief that the sales letter has been overused and it is time to change how information products are marketed. Let’s take the story of how I started this blog as an example.

Like many of you, I really got interested in the Law of Attraction after seeing “The Secret”. After reading some of the author’s in the movies books, I started to sign up for their newsletters, their teleseminars, and I even got a personal coach. Everything seemed to be going great.

To be successful, I thought I would try my hand at Internet Marketing through this website. While working on the design for the website, I thought of using a sales letter format as the landing page. Many of the authors that I have been studying are using them, so I thought it was a good way to get people into my site. After you arrived on my page, I would direct you to the products and services that I thought were useful, and I would give my reviews of the products. I am so sorry to you my reader that I ever considered taking that approach.

Reviewing products for Success Selector, I was bombarded by emotional headlines, “real” testimonials, and thousands of dollars in fantastic bonuses. This approach started to make me disgusted. Wading through hundreds of sites of garbage to find something that I thought was useful was impossible, and it started to sour me on an industry that I thought was beginning to really get good.

Then one day while working on a project for a non-profit, I realized that I had fallen for a trap. I had been soft and hard sold products that were the same message rehashed that I was going to sell to you. I was furious at myself and at the people that I trusted had my best interests at heart. I felt like a fool, a spend-thrift, and someone who was never going to achieve the success that he desired.

Then last week I had my epiphany. Since I have spent so much time working on trying to be successful, why not share my insights into the industry, help others see what is good, and what is nothing more than a trap. That is the goal of this website to bring clarity to what is good, what is useful, and then warn you about what is just plain crap.

So hang on dear reader, we are all in for a bumpy ride.

Keep you head up and move forward!

Chris